Digitalisation Strategies for the Third Sector
In an increasingly digital world, third sector organisations are being called upon to adapt to new channels of communication, management, and community engagement. While many organisations operate with limited resources, implementing digitalisation strategies for the third sector should not be seen as a barrier, but rather as an opportunity to grow, become more efficient, and reach more people.
To support this transition, we share digital strategies for the third sector that are effective, affordable, and specifically designed for social organisations. At teclaSocial, we have identified three key actions that can deliver immediate and sustainable impact. Would you like to learn more?
Strategic Digital Presence: Purpose-Driven Website and Social Media
Every organisation needs a solid and consistent digital presence. This starts with a website that is clear, accessible, and regularly updated. It’s not just about having a website—it must also serve both users and internal teams effectively.
A good website should:
- Clearly communicate your mission, services, and social impact.
- Include an easy way to contact you or participate via forms.
- Be mobile-friendly and meet accessibility standards.
- Offer donation or volunteering options, where applicable.
In addition, a well-defined social media strategy is essential. You don’t need to be on every platform, only on those where your target audience is active. Plan content that explains what you do, shares testimonials, showcases projects, and encourages collaboration.
Automation and Digitalisation of Internal Processes
Another effective strategy is the digitalisation of internal processes, such as managing members, volunteers, event registrations, or project tracking. This optimisation saves time and resources and allows for better monitoring and decision-making.
Some useful tools for the third sector include:
- CRM systems (for managing relationships with users or members).
- Collaborative project management platforms like Trello or Asana.
- Digital forms to collect data or feedback.
- Email marketing tools like Mailchimp or Sendinblue.
Many of these tools offer free versions or special discounts for NGOs and social organisations. These improvements are part of the broader digitalisation strategies that can transform the daily operations of a third sector entity—without the need for large investments.
Impact Measurement and Results Communication
Social organisations often generate significant impact but don’t always communicate it effectively. The third strategy is about measuring and showcasing impact in a clear, digital, and visually appealing way.
Here are some steps to implement this strategy:
- Use tools like Google Analytics to understand how users interact with your website.
- Collect data about your activities, beneficiaries, volunteers, and initiatives.
- Create visual reports or infographics to publish on your website or social media.
- Share real stories supported by concrete data and testimonials.
Transparency and accountability are core values in the third sector—and they also help build trust and community loyalty.
Ready to Get Started? We Can Help
At teclaSocial, we understand the reality of the third sector and how to adapt digital tools to its unique needs. If you’re ready to start digitalising your organisation or want to improve your current processes, don’t hesitate to contact us. We can advise you, guide you, and implement tailored solutions.
teclaSocial, digital commitment.
