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In a context where third sector organizations are facing more challenges than ever —tight budgets, volunteer management, demands for transparency, and communication with multiple audiences— artificial intelligence (AI) is becoming a strategic ally to drive the digital transformation of the social sector.

At teclaSocial, specialists in digitalization for the third sector, we are pleased to share a selection of accessible and useful AI tools for organizations, associations, and foundations looking to enhance their productivity, communication, and social impact.

Why is Branding essential for third sector organizations?

The answer is clear: yes, it is fundamental. Although the concept of branding has traditionally been associated with the business and commercial world, third sector organizations also need to build a recognizable, coherent, and meaningful identity.

When we think of a brand, we often picture an attractive logo or a striking combination of colors. However, branding is much more than that. It represents the essence of a company, its identity, and the way it connects with its audience. A well-defined branding strategy is the key to success for your brand. Furthermore, it differentiates a brand from its competitors and creates an emotional connection with its customers.

The digital divide disproportionately affects vulnerable groups, creating barriers to education, healthcare, and employment. At teclaSocial, we advocate for bridging this gap through access to technology, digital training, and inclusion efforts. Solutions include providing affordable digital devices, offering public access areas like libraries, and promoting digital skills training. Additionally, adapting digital platforms to be more accessible for people with disabilities and fostering collaboration between sectors can further promote e-inclusion. With these efforts, we can create a more inclusive society where technology serves everyone, regardless of their background or situation.

In the digital age, having a presence on social media has become essential for any organisation – including those in the third sector. Although these organisations often lack the necessary knowledge or resources, their strong focus on social causes may also lead them to hesitate when investing in digital communication. However, social media offers a…

Social media is a vital tool for small businesses and third-sector organizations. To maximize its potential, it’s essential to measure success and assess whether actions align with goals. KPIs (Key Performance Indicators) are key to this process. This article explores what KPIs are, the most relevant ones for small organizations, and how they can be used to make informed decisions.

Define SMART goals for social organizations to improve strategy, measure impact, and achieve meaningful results. At teclaSocial, we help third sector entities turn their mission into clear, measurable objectives.

In today’s digital world, many third sector organisations are starting to consider mobile app development as a strategic tool to improve their activities, expand social impact, or facilitate communication with users and volunteersHowever, creating an app is not just about programming it—it’s a process that requires careful planning, collaboration, and a strong focus on people’s needs.

In an increasingly digital world, third sector organisations are being called upon to adapt to new channels of communication, management, and community engagement. While many organisations operate with limited resources, implementing digitalisation strategies for the third sector should not be seen as a barrier, but rather as an opportunity to grow, become more efficient, and reach more people.

Cybersecurity is essential to protect your organization’s data and digital systems. Learn about common threats and best practices to maintain security in digital environments.