Social selling is the art of turning social media into fertile ground for business relationships, where each interaction plants the seed for a future sale. In this new paradigm, sales professionals do not simply sell—they inspire customers to buy, transforming digital connections into tangible business opportunities.
The digital divide particularly affects vulnerable groups, leaving them at a disadvantage in key areas such as education, health and employment. At teclaSocial, our mission is to support third sector organisations in their digitalisation process, with the aim of making them more accessible, efficient and impactful. Our vision is to contribute to a fairer and…
When we think of a brand, we often picture an attractive logo or a striking combination of colors. However, branding is much more than that. It represents the essence of a company, its identity, and the way it connects with its audience. A well-defined branding strategy is the key to success for your brand. Furthermore,…
Digital transformation is not only for large corporations. Small organizations, including NGOs and social entities, can also greatly benefit from incorporating modern technologies. However, managing this change can be challenging without proper planning. Below, we explain how to effectively approach digital change, with practical steps and useful tools. 1. Define the objectives of digital change…
Artificial intelligence (AI) is transforming traditional sectors, and charitable projects are no exception. This technology not only facilitates the management and optimization of processes but also enables more effective and tailored solutions to meet the needs of beneficiaries. In this blog post, we explore how AI is helping to enhance the impact of charitable projects….
Digitalizing an NGO can be a big challenge, but also an opportunity to increase the impact and efficiency of its projects. However, during this process, many organizations make mistakes that can compromise the expected results. In this article, we identify the most common mistakes and provide practical tips to avoid them. 1. Lack of a…
Les entitats socials sovint requereixen eines digitals per optimitzar la seva gestió i competitivitat. Les webapps ofereixen solucions econòmiques i flexibles per agilitzar processos. A continuació, presentem algunes idees que poden transformar el seu funcionament.
La digitalització és clau per a la competitivitat de qualsevol empresa, però moltes troben dificultats econòmiques per implementar-la. Per això, existeixen diverses iniciatives que ajuden a fer més accessible aquesta transformació. A continuació, en presentem algunes de les més destacades: