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Social selling is the art of turning social media into fertile ground for business relationships, where each interaction plants the seed for a future sale. In this new paradigm, sales professionals do not simply sell—they inspire customers to buy, transforming digital connections into tangible business opportunities.
THE EVOLUTION OF SOCIAL SELLING
From the post-pandemic era of 2020
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We start at the beginning, SEO positioning is the part of digital marketing that is responsible for making your website visible in Google results.
It consists of optimizing your website through content, technical aspects and other factors that may be of interest outside of your website with the main objective of reaching the top positions in
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The digital divide particularly affects vulnerable groups, leaving them at a disadvantage in key areas such as education, health and employment. At teclaSocial, our mission is to support third sector organisations in their digitalisation process, with the aim of making them more accessible, efficient and impactful. Our vision is to contribute to a fairer and
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When we think of a brand, we often picture an attractive logo or a striking combination of colors. However, branding is much more than that. It represents the essence of a company, its identity, and the way it connects with its audience. A well-defined branding strategy is the key to success for your brand. Furthermore,
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With the enactment of new digital accessibility regulations, businesses and entities offering services to the public must adapt their digital spaces to ensure an inclusive experience for everyone. The EU Directive 2019/882 and the new Accessibility Code of Catalonia set clear requirements to make products and services accessible to people with disabilities and others with
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Digital transformation is not only for large corporations. Small organizations, including NGOs and social entities, can also greatly benefit from incorporating modern technologies. However, managing this change can be challenging without proper planning. Below, we explain how to effectively approach digital change, with practical steps and useful tools.
1. Define the objectives of digital change
The first
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Artificial intelligence (AI) is transforming traditional sectors, and charitable projects are no exception. This technology not only facilitates the management and optimization of processes but also enables more effective and tailored solutions to meet the needs of beneficiaries. In this blog post, we explore how AI is helping to enhance the impact of charitable projects.
1.
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Digitalizing an NGO can be a big challenge, but also an opportunity to increase the impact and efficiency of its projects. However, during this process, many organizations make mistakes that can compromise the expected results. In this article, we identify the most common mistakes and provide practical tips to avoid them.
1. Lack of a clear
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We reinvent ourselves! myCareNet Apps evolves to address the digital challenges of the social, educational, and healthcare sectors. We are now teclaSocial, a digital agency with a clear mission: to use technology to improve people's quality of life and enhance the work of solidarity-based entities and organizations.
Why teclaSocial?
This new name reflects our essence:
Tecla, as a
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In an increasingly digitalized and advanced society, search engine optimization (SEO) is essential to improve your business's digital visibility and attract more users. Here are 7 essential strategies to optimize your SEO and achieve better results.
1. Conduct an Initial SEO Audit
Before starting to implement improvements, it’s important to understand the current state of your website.
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Social organizations often lack the knowledge and tools necessary to digitalize their services. They seek technological solutions to streamline processes and improve their competitiveness. Webapps offer economical, flexible, and accessible solutions to meet various business needs. Below, we present ideas for webapps that can transform the operations of any social entity.
Volunteer Management Webapp
One of the
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Digitalization is key to the competitiveness of any business, but many face financial difficulties in implementing it. This is why there are various aids that make this transformation more accessible. Below, we present some of the most notable ones:
PERTE
It is an initiative from the Spanish government aimed at promoting economic transformation and digitalization projects in
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