How to Create a Social Media Content Plan for a Third Sector Organization
Creating a content plan for social media is essential for any third sector organization that wants to communicate more effectively, reach a broader audience, and optimize its time and resources. Even with limited means, a good planning process makes it possible to manage communication efficiently, consistently, and with impact. Here are some practical tips.
Define specific and realistic goals
Before creating content, it’s crucial to be clear about what you aim to achieve. Common goals for third sector organizations might include:
- Raising awareness for a cause or social project.
- Attracting new collaborators or volunteers.
- Informing about events and activities.
- Advocating or raising awareness for a specific issue.
- Encouraging donations.
Know your audience
Identify who you’re talking to. Your message won’t be the same if you’re addressing beneficiaries, members, donors, public institutions, or the general public. Knowing your audience allows you to adapt your tone, message, and the most suitable channels.
Choose the right channels and formats
Not all platforms are the same, and not all organizations need to be on every social network. Focus on those where your target audience is most active (Facebook, Instagram, LinkedIn, Twitter, TikTok…). Also choose the formats that best convey your message: images, videos, testimonials, infographics, blog article links…
Create an editorial calendar
A key element is to develop a publishing calendar. This will help you anticipate relevant dates, campaigns, or events. Try to maintain a regular publishing rhythm (e.g., 2 to 3 posts per week), and vary the types of content:
- Informative: news, activities, services.
- Inspirational: personal stories, testimonials.
- Educational: data, tips, infographics.
- Interactive: questions, surveys, contests.
Measure and adjust
Finally, it’s vital to evaluate your results. Which posts generated the most engagement? What types of content resonate most with your audience? With tools like Meta Business Suite, Hootsuite, or platform-specific analytics, you can identify what works and adjust your strategy accordingly.
Conclusion
A well-structured content plan not only streamlines communication but also helps grow your organization’s digital community and, most importantly, better communicate your social mission and impact.
At teclaSocial, we support third sector organizations in designing and executing their digital strategies. If you need help to professionalize your communication, we’d be happy to support you.
teclaSocial, digital commitment.
