SEO for begginers

We start at the beginning, SEO positioning is the part of digital marketing that is responsible for making your website visible in Google results.

It consists of optimizing your website through content, technical aspects and other factors that may be of interest outside of your website with the main objective of reaching the top positions in Google.

We have to think as if Google were a robot, and we have to introduce our website to this robot so that it understands us correctly, can index our content efficiently and, finally, show it as a relevant and quality response for the queries made by users.

SEO ON PAGE VS SEO OFF PAGE

These are two fundamental concepts that you must know, understanding it will help you better understand how to position your content.

SEO On Page: It refers to the actions that we can apply within our page to optimize the content. Some examples:

• Create optimal titles.
• Optimize images.
• Create internal links.

SEO Off Page:  son les accions que també ajuda a millorar el posicionament web però fora del lloc web. Alguns exemples:

• Link Building: these consist of links that redirect you to your website.
• Social networks.
• Go to important fairs that have to do with your business.

HOW DOES GOOGLE WORK?

Google works from 3 steps, tracks, indexes and finally shows it in the user.

Tracking: In this first phase, Google robots (called crawlers) explore the content of web pages. This exploration serves to make Google know that that page exists and can decide if you want to save it (index) in your search engine.

Indexing: Once Google has found the page, check if the content meets its quality criteria and if it can be useful for people who search.

If Google considers that the page is relevant, it saves it in its index, which is like a large database of all the pages that can appear in the search results. It is at this time when your page can already appear on Google and be found by users.

Results: After your page has been indexed, analyze what this content offers and classify it within your organization system.

When a person does a search, Google tries to understand what they are looking for exactly and searches within their index which pages are the most suitable to answer this query. The best matches are those that appear in the search results.

Therefore, it is essential to work on SEO (web positioning): not only to create useful and interesting content, but to optimize your page so that it appears when someone does searches related to what you offer.

CONCLUSION

SEO is much more than a technical issue. It is a digital communication strategy that can greatly help third sector entities to be more visible and accessible to their target audience.

Knowing and applying concepts such as SEO On Page and Off Page, and understanding how the Google search engine works, is the first step to gain presence on the internet and increase the impact of your project.

DO YOU WANT US TO HELP YOU IMPROVE SEO?

At teclaSocial we know how to accompany social and cultural entities in their digital transformation. If you want to improve the positioning of your website, contact us and we will advise you without obligation.

Here we leave you more about SEO, click on this link.

Contact Social key.

teclaSocial, commitment key.