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Why is Branding essential for third sector organizations?
The answer is clear: yes, it is fundamental. Although the concept of branding has traditionally been associated with the business and commercial world, third sector organizations also need to build a recognizable, coherent, and meaningful identity.
Branding—or brand management—encompasses all aspects related to the image that clearly and intuitively
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This past Thursday, February 6th, the Social.cat newspaper from Catalonia. We had a very pleasant time and discussed very interesting topics, such as our role in the digitalization of the third sector and how technology can serve people.
Digitalization as a right, not a privilege
In the interview, we were able to emphasize how technology must be
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When we think of a brand, we often picture an attractive logo or a striking combination of colors. However, branding is much more than that. It represents the essence of a company, its identity, and the way it connects with its audience. A well-defined branding strategy is the key to success for your brand. Furthermore,
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The digital divide particularly affects vulnerable groups, leaving them at a disadvantage in key areas such as education, health and employment. At teclaSocial, our mission is to support third sector organisations in their digitalisation process, with the aim of making them more accessible, efficient and impactful. Our vision is to contribute to a fairer and
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We start at the beginning, SEO positioning is the part of digital marketing that is responsible for making your website visible in Google results.
It consists of optimizing your website through content, technical aspects and other factors that may be of interest outside of your website with the main objective of reaching the top positions in
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In the digital age, having a presence on social media has become essential for any organisation – including those in the third sector.
Although these organisations often lack the necessary knowledge or resources, their strong focus on social causes may also lead them to hesitate when investing in digital communication. However, social media offers a wide
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Social media is an essential channel for small businesses and third-sector organizations. However, to truly benefit from it, it is crucial to know how to measure success on social media and determine if the actions we take are bringing us closer to our goals. This is where KPIs (Key Performance Indicators) come into play.
In this
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SMART goals for social organizations are more relevant than ever.Nowadays, data is extremely valuable for conducting in-depth analyses, making well-founded strategic decisions, and optimizing the internal processes of any organization. SMART goals in social organizations are a widely used methodology in the business world, marketing, and project management to set goals clearly, measurably, and realistically.
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In today's digital world, many third sector organisations are starting to consider mobile app development as a strategic tool to improve their activities, expand social impact, or facilitate communication with users and volunteers.
However, creating an app is not just about programming it—it’s a process that requires careful planning, collaboration, and a strong focus on people's
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At teclaSocial, we work to bring technology closer to organizations and entities in the third sector, so they can benefit from the opportunities it offers. We know that digitalization is key to progress, but we are also aware of the challenges it poses for many entities that lack the necessary technical and financial resources. That’s
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In an increasingly digital world, third sector organisations are being called upon to adapt to new channels of communication, management, and community engagement. While many organisations operate with limited resources, implementing digitalisation strategies for the third sector should not be seen as a barrier, but rather as an opportunity to grow, become more efficient, and
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Cybersecurity encompasses the set of practices, technologies, and processes designed to protect systems, networks, and digital data from attacks, unauthorized access, and other threats. This ranges from protecting the email password to ensuring that the data of an organization's beneficiaries is safe.
According to the 2023 Cybercrime Report in Spain, cybercrimes have significantly increased in recent
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